BABYFEST LTD Privacy Policy

Last updated: 07.12.2023

This Privacy Policy outlines the practices of BABYFEST LTD (referred to as "the Site," "we," "us," or "our") regarding the collection, usage, and disclosure of your personal information when you engage with our Services, visit our website, or make a purchase from https://baby-fest.co.uk/ (referred to as "the Site") or communicate with us in any way (collectively, the "Services"). For the purpose of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, a website visitor, or an individual whose information we have collected as per this Privacy Policy.

Please carefully read this Privacy Policy. By accessing and using any of the Services, you signify your agreement to the collection, usage, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using or accessing any of the Services.

Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. When we make any revisions, we will post the updated Privacy Policy on the Site, update the "Last updated" date, and take any other steps necessary to comply with applicable laws.

How We Collect and Use Your Personal Information

In order to provide the Services, we collect personal information about you from various sources, as detailed below. The information we collect and use depends on how you interact with us.

Aside from the specific uses mentioned below, we may utilize the information we collect about you to communicate with you, provide the Services, fulfill legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The personal information we gather about you varies based on your interaction with our Site and use of our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections outline the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you directly submit to us through our Services may include:

• Basic contact details such as your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, and security questions.
• Shopping information including the items you view, add to your cart, or include in your wishlist.
• Customer support information including the details you provide when communicating with us through the Services.

Certain features of the Services may require you to provide us with specific information about yourself. While it is your choice to provide or withhold this information, please note that not providing certain details may prevent you from accessing or using these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To achieve this, we may employ cookies, pixels, and similar technologies ("Cookies"). Usage Data includes information about how you access and use our Site and your account, such as device information, browser information, network connection details, IP address, and other interaction-related data.

Information We Obtain from Third Parties

At times, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf. Examples of such third parties include:

• Companies supporting our Site and Services like WordPress and Woocommerce.
• Payment processors who collect payment information to process your transactions and fulfill your orders.
• When you visit our Site, open or click on our emails, or interact with our Services or advertisements, we or third parties may automatically collect information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we acquire from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, nor are we liable for their policies or practices. For more details, refer to the section below titled "Third Party Websites and Links."

How We Use Your Personal Information

We use your personal information for various purposes, including:

• Providing Products and Services: We utilize your personal information to fulfill our contractual obligations, process payments, send notifications related to your account, purchases, returns, exchanges, and other transactions. We also employ this information to manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.
• Marketing and Advertising: Your personal information is used for marketing and promotional purposes, such as sending marketing communications via email, text message, or postal mail, and displaying advertisements for products or services. We may tailor the Services and advertising on our Site and other websites using your personal information.
• Security and Fraud Prevention: We employ your personal information to detect and investigate possible fraudulent, illegal, or malicious activities. It is essential that you keep your account credentials secure, and we strongly advise against sharing your username, password, or other access details. If you suspect any account compromise, please contact us immediately.
• Communicating with You: We use your personal information to provide customer support and improve our Services. This allows us to be responsive, offer effective services, and maintain our business relationship with you.

Cookies

Similar to many websites, we utilize cookies on our Site. For specific information about the cookies we use with Woocommerce, please refer to https://automattic.com/privacy/. We use cookies to enhance and optimize our Site and Services, remember your preferences and actions, analyze user interaction, and improve user experience. Third-party service providers may also use cookies on our Site to tailor services, products, and advertising.

While most browsers accept cookies by default, you can adjust your browser settings to remove or reject cookies. However, please note that doing so may negatively impact your user experience, causing certain features and functionalities of the Services to work incorrectly or become unavailable. Additionally, blocking cookies may not fully prevent information sharing with third parties, such as our advertising partners.

How We Disclose Personal Information

In specific situations, we may disclose your personal information to third parties for legitimate purposes as outlined in this Privacy Policy. These circumstances may include:

• Vendors and Third-Party Service Providers: We may share your personal information with third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Business and Marketing Partners: We may share your information with partners, including Woocommerce, to provide services and advertise to you. Facebook and Google are used to support personalized advertising with third-party services. Please review their respective privacy policies to understand how they handle your personal information and make informed decisions regarding your advertising preferences.
• Direct or Consent-Based Disclosure: If you direct us or give consent, we may disclose certain information to third parties, such as shipping companies or through social media widgets or login integrations.
• Affiliates and Corporate Group: We may disclose your information within our corporate group to run a successful business.
• Legal Obligations and Protection: We may disclose your personal information to comply with applicable legal obligations, respond to requests, enforce terms of service, protect the Services, our rights, and the rights of our users or others. In the event of a business transaction like a merger or bankruptcy, personal information may be shared accordingly.

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information* about users for the purposes mentioned in the "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" sections:

Category:

• Identifiers (basic contact details, certain order and account information)
• Commercial information (order information, shopping information, customer support information)
• Internet or other similar network activity (Usage Data)

Categories of Recipients:

• Vendors and third parties performing services on our behalf (e.g., Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

During the preceding 12 months, we have "sold" and "shared" (as defined by applicable law) personal information for advertising and marketing purposes to business and marketing partners. The categories of personal information shared include:

Category of Personal Information:

• Identifiers (basic contact details and certain order and account information)
• Commercial information (records of products or services purchased and shopping information)
• Internet or other similar network activity (Usage Data)

Categories of Recipients:

• Business and marketing partners

User Generated Content

Our Services may allow you to post product reviews and other user-generated content. Please note that any content you submit to public areas of the Services will be accessible to the public. We cannot control who will have access to the information you choose to make available, nor can we ensure the privacy or security of that information. We disclaim responsibility for the accuracy, use, or misuse of information disclosed or received from third parties. Exercise caution when sharing information publicly.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. When accessing non-affiliated sites, review their privacy and security policies, as well as their terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, nor the accuracy, completeness, or reliability of information found on them. Information shared on public or semi-public venues, including third-party social networking platforms, may be visible to other users without limitations on its use by us or third parties. Inclusion of links does not imply endorsement, except as explicitly disclosed on the Services.

Children's Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with their personal information, please contact us using the provided contact details to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge of sharing or selling personal information of individuals under 16 years of age.

Security and Retention of Your Information

While we strive for the highest level of security, no measures are entirely perfect or impenetrable. Therefore, we cannot guarantee "perfect security." Additionally, information you send to us may not be secure during transmission. Avoid using unsecure channels to share sensitive or confidential information.

The retention period for your personal information depends on various factors, including the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce applicable contracts and policies.

Your Rights and Choices

Depending on your jurisdiction, you may have some or all of the following rights concerning your personal information. Please note that these rights are not absolute, may be subject to specific circumstances, and we may decline requests as permitted by law:

• Right to Access/Know: You may request access to personal information we hold about you, including details about how we use and share your information.
• Right to Delete: You may request the deletion of personal information we hold about you.
• Right to Correct: You may request the correction of inaccurate personal information we hold about you.
• Right of Portability: In certain circumstances, you may request a copy of your personal information and ask us to transfer it to a third party.
• Right to Opt out of Sale or Sharing or Targeted Advertising: You may direct us not to "sell" or "share" your personal information or opt out of the processing of your personal information for targeted advertising purposes.
• Right to Limit/Opt out of Use and Disclosure of Sensitive Personal Information: You may direct us to limit the use and/or disclosure of your sensitive personal information to what is necessary for the Services or expected by an average individual.
• Restriction of Processing: You may ask us to stop or restrict the processing of your personal information.
• Withdrawal of Consent: If we rely on your consent to process personal information, you may have the right to withdraw your consent.
• Appeal: If we deny your request, you may have the right to appeal our decision.
• Managing Communication Preferences: You can opt out of receiving promotional emails by using the unsubscribe option in our emails. Please note that opting out of promotional emails does not opt you out of non-promotional emails related to your account or orders.

To exercise any of these rights, refer to our Site or contact us using the provided contact details. We will not discriminate against you for exercising these rights. Please note that we may need to collect information to verify your identity before providing a response. If you designate an authorized agent to make requests on your behalf, we will require proof of authorization and may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

We use Facebook Pixel and Google Ads to personalize the advertising you see on third-party websites. To restrict the use of your personal information for targeted advertising purposes, please contact us using the provided contact information. We will assist you in implementing the necessary restrictions. Refer to the respective privacy policies of Facebook Pixel and Google Ads for further information on how your personal information is used by these third-party ad services.

Complaints

If you have complaints regarding how we process your personal information, please contact us using the provided contact details. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you reside, including the United States. Your personal information may also be accessed by our staff, third-party service providers, and partners in these countries. If we transfer your personal information from Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

For inquiries about our privacy practices or this Privacy Policy, or to exercise your rights, feel free to contact us. You can reach us by phone at +44 20 4577 2060 or via email at [email protected] Alternatively, you can send a written inquiry to our physical address at 4 Raven Road, Unit 1C3-92, London, E18 1HB, United Kingdom